Resumen
The megadrought in Chile’s north and central zones has impacted the horticultural production of family farming. One way to mitigate these effects is by adding value to vegetables. However, no studies show the main attributes consumers value of vegetables produced in the megadrought zone. The study’s objective was to evaluate consumer preferences and identify segments based on the extrinsic attributes of vegetables grown in areas depressed by drought. We surveyed 946 vegetable buyers from the Antofagasta, Valparaiso, and Maule regions. Through the conjoint analysis technique, we identified that the main attributes preferred by consumers were presentation (45.3%) and type of vegetables (21.8%), followed by labeling (15.9%), producers (10.3%), and origin (6.7%). The cluster analysis revealed the existence of three segments. The largest segment is motivated by the way vegetables are presented (49.7%), followed by a second segment that values multi-attributes (31.9%) and a smaller segment that is interested in labeling (18.4%). These findings can help position these products in the market and raise awareness of family farming and the economic and production problems that they currently face.
Idioma original | Inglés |
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Número de artículo | 6190 |
Publicación | Sustainability (Switzerland) |
Volumen | 14 |
N.º | 10 |
DOI | |
Estado | Publicada - 2022 |
Publicado de forma externa | Sí |
Nota bibliográfica
Funding Information:Funding: This research was funded by ANID, Proyecto REDI-PCI 170068 and Proyecto Fondecyt Iniciacion en Investigacion No. 11180364.
Publisher Copyright:
© 2022 by the authors. Licensee MDPI, Basel, Switzerland.
Áreas temáticas de ASJC Scopus
- Informática (miscelánea)
- Geografía, planificación y desarrollo
- Energías renovables, sostenibilidad y medio ambiente
- Edificación y construcción
- Ciencias ambientales (miscelánea)
- Ingeniería energética y tecnologías de la energía
- Hardware y arquitectura
- Redes de ordenadores y comunicaciones
- Gestión, supervisión, políticas y leyes